Thursday, 31 May 2012

BMW i's neat idea to advertise electric mobility

We love how sustainability is getting more and more into focus with major companies and the way companies find innovative ways to promote sustainability. Today we found this nice little video of BMW promoting their new sub-brand BMW i, which stands for visionary mobility and sustainably conceived electric vehicles.

They created an exhibition at the Gare de Lyon in Paris where passers-by have the opportunity to walk over an piezoelectric floor. The clue is that each step on this piezoelectric floor generates energy, thus vividly raising awareness for energy sustainability. The energy created is made visible on the edges of the floor and culminates in the creation of the BMW i logo.
Check out the video below:

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