Hasbro Sustainability: Since 2002

Having recently looked into NASCAR and it's ongoing efforts to spread EPA program awareness, I thought it might be helpful to see what other firms have adopted sustainable initiatives.

HASBRO has created it's own environmental programs, and has been doing so for quite sometime. Since 2002 Hasbro has been reporting environmental performance of it's US operations when it joined the EPA's Climate Leaders Program (now ceased) to reduce green house emissions. 

Which begs the question that is often asked when companies take on green initiatives; is it a trend?

I recall the BMW 750 HL Hydrogen vehicle early in 2002. Car enthusiast or not,  you could not help but wonder if this was a formidable step forward in a new age of car manufacturing adopting cleaner energy sources to power engines. Because after all, this was BMW, a major player. And it's influence many hoped would influence others.

Microsoft Commits To Carbon Neutrality

Microsoft has recommitted itself to working in greener pastures by promising carbon neutrality by July 1st, the start of fiscal 2013. The software giant announced this week "that it wants to make its data centers, software development labs, air travel, and office buildings carbon neutral."

Microsoft, who has been made substantial efforts in the past to account for it's impact on the environment,will introduce an accountability model that will hold regional divisions responsible for their carbon output and even reward those that reduce environmental impact.

Previously we have seen carbon neutrality efforts in the airline industry with some carriers in Europe, we hope this trend continues on to other industries as well.